> For the complete documentation index, see [llms.txt](https://magverse.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://magverse.gitbook.io/docs/introduction/target-users.md).

# Target Users

MagVerse is designed for two main groups of users.

### Merchants

Merchants are users who want to buy growth services.

This can include product teams, brands, Web3 projects, AI tools, apps, exchanges, e-commerce sellers, communities, and any business that wants traffic, attention, content distribution, user acquisition, or conversion.

A merchant can use MagVerse to publish a task, define budget and requirements, and work with the right providers to execute that task.

### Curators 

Curators are users who have audience influence, content ability, or community reach.

They may create posts, videos, threads, task content, or other forms of promotional material to help merchants achieve growth goals.

In MagVerse, curators are not just “posting content.” They are participating as growth contributors inside a structured execution system.

However MagVerse is not limited to traditional collaboration.

The platform can also include broader service providers such as MCNs, guilds, private traffic operators, community managers, and teams or individuals who can help merchants complete growth-related goals.

This means MagVerse can evolve beyond a narrow influencer marketplace into a broader marketplace for growth execution capability.